Seems that the feeling of excitement that you can get from searching and then searching again is wired into our brain. One researcher called the behavior “seeking”. It seems “the pictures inside our skulls show that the possibility of a payoff is much more stimulating than actually getting one.” So we just keep Google’ing and reading Twits. That the thesis of Emily Yoffe on Slate.
Read the Slate article.
{ 1 comment… read it below or add one }
I would imagine that the same phenomenon applies to my avid control-clicking to open links in new tabs.